Problem solving is my passion

I consistently strive to discover core challenges through research and to champion enjoyable human-centered experiences.

I'm a strong team player who loves collaborating with great people to bring beautiful things to life.

User Experience Design and Research

Located in Chicago

Mentor at 1871

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  312-316-6685   •     keem.caroline@gmail.com

Making life better by making things simple

I believe that good design is like a spoon. It serves up the necessary content and remains unmemorable if the job is done well.
These case studies and articles walk through the process involved with successful efforts to clarify design and functionality.

Health Hug
Web app for care coordinators supporting families of children with chronic conditions.

Reimagining how care managers and families connect through design that restores trust, reduces chaos, and brings humanity back to healthcare.

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Allscripts Care Director Plan
Building a new tool for outpatient care coordination

Outpatient care coordination is notoriously fragmented. I applied user-centered design principles to create an integrated EHR tool that streamlined collaboration between care teams and reduced hospital readmissions by 30%.

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Online enrollment

Heuristic evaluation and redesign to remove confusion and reduce customer support calls.

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TimeDoc Health
Designing clarity into care coordination

Improved the usability and accessibility of call center software that care coordinators rely on every day. Defined a roadmap of UX improvements and accessibility standards that turned a frustrating tool into one that boosted confidence, efficiency, and call completion rates.

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Allscripts Care Director
Simplifying work-to-be-done through usability principles

Outpatient care management software often kept users three clicks away from the patient data they needed. Key information was compartmentalized, making it difficult for caregivers to spot emerging health risks. By applying core usability principles, we re-envisioned the patient record to reveal the whole person—not just their data points.

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Innotas Redesign & Style Guide

Task and time tracking software primarily used by the legal industry faced an outdated and complicated interface badly in need of modernization.

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TDH Employee Experience Initiatives
Building the research foundation for companywide change

Collaborated with HR, QA, and recruiting to uncover best work practices and redesign the new hire experience—creating data-driven improvements that strengthened culture and retention.

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Humana Experience Transformation
Sales funnel redesign

Complete redesign of underperforming sales funnel for small businesses purchasing healthcare benefits.

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Learning Management System Redesign

Transforming the look & feel of a visually overpowering interface.

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How I think and work

As part of training interns this year I found that I wanted to paint for them a more practical image of what being a design professional means. I've had many great instructors, but the best lessons have come on the job and through a willingness to stick myself out there...and maybe make mistakes.

I write about the best ways I have been able to put UX practices into play within my current environment. More content is added regularly. carolinekeem.medium.com

Effective personas — a comedy

To build all-around empathy for the end-user, craft different persona libraries for different audiences. Continue 


Writing a style guide that will actually get used

I have written or co-authored more company style guides than I have fingers upon which to count them. In the shadows of every effort has been that one guy with a surly look who mutters “but no one will ever use it” as he shifts back and forth impatiently. I don’t like that guy. My quest is to consistently prove him wrong. Continue 


Integrating user-centered design thinking into a team

Bringing user-centered thinking to a team with no prior design guidance. Continue 


Better remote user testing

Moderating mistakes I’ve made and how I fix them Continue 


There should be a class in “teamwork”

What does a grown-up look like? What ideals shape a mature approach to working in a team? What does it mean to think of the group first? Some insights that 20 years of on-the-job training in teamwork have granted me. Continue 


10 Commandments of UX

I’ve used the expression “first commandment of usability” in many conversations over the years. I decided to put them down in a list… because UX and humor can mix, right? Continue 


I make sausage

A good final product grows from a good working process Continue 


I did a contextual inquiry — now what?

Using data to drive progress Continue 


Agile & UX: A Love Story

I’ve learned one thing from a lifetime of relationships: no one can tell me what to do to “do it right”. Continue